PhantomProse
Use cases

Built around the proposals agencies actually send.

Each proposal type has its own structure, expectations, and pitfalls. PhantomProse knows the patterns and drafts to fit them.

SEO retainer proposal

Most agencies write the same SEO proposal six different ways. PhantomProse drafts a tailored version that pulls in your strongest organic case study and your standard scope language.

What gets drafted
  • Audit + ongoing optimization scope
  • Realistic timeline and reporting cadence
  • Case study match by industry and traffic profile
  • Tiered pricing options when budget is unclear

Website redesign proposal

Web work spans discovery, design, build, and launch. The proposal needs to read like a partner, not a vendor. PhantomProse drafts the phased approach and flags your most relevant prior redesign.

What gets drafted
  • Three-phase approach (discovery, design+build, launch)
  • Scope inclusions and explicit exclusions
  • Closest-fit redesign case study from your library
  • Investment range tied to scope, not headcount

Paid advertising proposal

Performance proposals live or die on credibility. PhantomProse pulls your strongest ROAS or CAC case study and drafts the test plan for the new account.

What gets drafted
  • Channel mix tailored to the prospect's industry
  • Phase-1 test plan and learning agenda
  • Reporting cadence and what counts as success
  • Performance case study with verifiable numbers

Social media management proposal

Social proposals tend to drift into generic deliverables. PhantomProse keeps the draft tied to the brand's specific positioning and the platforms that actually matter for them.

What gets drafted
  • Platform recommendation grounded in their audience
  • Content cadence and approval workflow
  • Community management scope (or explicit exclusion)
  • Prior social case study from your library

B2B consulting proposal

Consulting buyers want to see judgment, not just deliverables. PhantomProse drafts a proposal that leads with the diagnosis before the prescription.

What gets drafted
  • Hypothesis about the client's underlying problem
  • Workstream breakdown with clear ownership
  • Timeline tied to decisions, not just outputs
  • Adjacent engagement as the credibility anchor

Custom proposal

For anything that doesn't fit a template — implementation work, audits, workshops, retainers. The same draft engine, with you in control of the structure.

What gets drafted
  • You define the section structure
  • Knowledge library still feeds every section
  • Brand voice and citations apply as usual
  • Same edit + export experience

Don't see your engagement type?

The Custom proposal type works for anything else — retainers, implementation projects, audits, workshops, and more.